Behind every confident founder is someone they can be honest with.

Coaching for founders leading through uncertainty.

A photo of a goldfinch on a tall grass in nature

The right solution emerges when we understand the full picture.

Running a company means making calls no one else can make and rarely having someone to make them with. As the business grows, the leadership it needs from you changes too, often faster than you have time to catch up. Somewhere in there, it's easy to start performing confidence instead of feeling it.

1-on-1 coaching and business advisory services gives you a space to drop the performance. We'll get honest about what's actually working, what's not, and what kind of leader you need to become for where the business is headed next.

What clients are saying:

Katie is a radiant, compassionate soul who has the rare ability to help others feel seen and uses that skill selflessly to help others.

Katie worked with me over the course of 3 coaching sessions to understand my values, my ideal career that is in alignment with those values and create a roadmap to get there. I cannot recommend Katie's coaching services enough! Given that I still use the knowledge I gained from those sessions on a daily basis, it would be an understatement to say that her coaching was anything but transformative. If you are looking to navigate a career pivot, reach out to Katie!

— Barathi Aravindan • Program Associate @ Techstars

Katie is one of the most intelligent, helpful, and kind professionals I’ve worked with.

Whether stepping in as a fractional CXO, advising leadership teams, or coaching individuals, she’s a team player who gets things done. Katie’s ability to quickly integrate, identify opportunities, and drive results is unmatched. She combines strategic vision with operational excellence, making her a trusted partner for businesses and individuals alike. If you’re looking for someone to deliver impact with empathy and expertise, Katie is the person to call.

— Brendan Sullivan • Founder of ZAMA Health

Katie Crawford poses in a denim shirt sitting on the ground, one arm leaning on furniture. She looks directly at the camera, smiling.

Meet Katie

I've spent my career close to the founder's seat: leading Sales and Partnerships at Google, advising early-stage startups on vision and pitch, and running nonprofit strategy where every resource and decision counts. I know what it's like to lead without a manual.

My style is direct, curious, and grounded in real-world experience: Co-Active trained, ICF-ACC certified, and NOLS-trained in wilderness leadership. I ask the questions that get past the story you've told yourself and into what's actually true, then help you build a plan that fits how you work.

Each engagement starts with an honest look at where you are and where you want to go. From there, we settle into a steady cadence of 1-on-1 sessions built around what's on your plate that month: real talk, sharp questions, and frameworks you can use immediately, not homework that sits in a folder.

Let's get clear on what's next, together.